The Art of the Home Sale

Preparation + Photography + Price + Pressure = Home Sold for Top $$$$

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Photographic Magic

HDR (High Dynamic Range) photography can make an ordinary home look like it belongs in a home magazine. It takes special skills and the right equipment to get photos that really pop.

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Marketing Plan That Generates Urgency 

Five day showing frenzy builds the needed pressure to compel buyers to make their best offer

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3D Interactive Tour Is Like Being There

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Featured Listings

Click any picture for photo tour

2854 Arbor Springs Trace, Tucker 30084

The kitchen you always wanted

East Cobb $1,225,000

West Cobb

East Cobb, Lake Fjord

East Cobb Traditional

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10 Point Marketing Blitz Creates Urgency and Competition

1. Listing syndication to hundreds of real estate sites

 

2. Display Ads on High Traffic Internet Sites

3. Home is entered into FMLS and GA MLS on  Tuesday.

  

4. All the Atlanta real estate firms with online websites that have home search tools pull their data fro the multiple listing services
Therefore, your listing will show up in searches done at sites such as:

Keller Williams
RE/MAX
Harry Norma
Coldwell Banker
Better Homes and Gardens
Bershire Hathaway
Dorsey Alston
Atlanta Fine Homes Sotheby's International
Solid Source Realty
Chapman Hall
REA Sunrise Realty
Palmer House Properties
Crye-Leike Real Estate Services
Redfin
Century 21
and other firms too numerous to mention

5. Blog post on national real estate blog site ActiveRain.com

6. email blast to 16,700 local area agents

7. Virtual Tour on YouTube

8. Open house invitations sent to all neighbors

9. Four page 8.5X11 brochure on glossy cardstock

10. Open House on Sunday from 2pm to 5pm

 

We Build Anticipation, to Create a Showing Frenzy, Which Creates Urgency

On Friday we place a "Coming Soon" sign on property and enter the listing as "coming soon" in Zillow

No showings until we officially list it in the MLSs on the following Tuesday (this is all within the FMLS rules)

This builds anticipation.  Buyers anxiously await the "grand opening"

Hopefully there are many overlapping showings the first day,Wednesday, making buyers worried about losing a good one

Showings continue on Thursday, Friday, Saturday and finally an open house on Sunday

No offers accepted until after the open house on Sunday

Buyers know that they only have one chance so they have to make their best and final offer upfront

It's very similar to the HUD foreclosure bidding process

Best and final offers are reviewed at 8pm on Sunday

All we need is one serious buyer to make a good offer.  This system sets the stage for this to happen.

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Preparation and Planning Are Key to the System Working

  • I'll walk the property with you and we'll make a list of what should be done to make the biggest impact

  • I share my list of vendors who can get things done very inexpensively

  • I recommend you do an informal pre-list "walk and talk" with a certified home inspector

  • I recommend getting your HVAC system tuned up before listing

  • I lend you my portable radon detector so you can do radon remediation before listing

  • If you have a septic tank, I recommend getting it pumped

  • Make sure all light bulbs are working

  • Don't allow rodent droppings to scare away buyers.  Clean it up.

  • Get a termite clearance letter ahead of time to head off any deal breaker due to unexpected termites

  • Setting the right price is key. We'll study the details of the homes that home sold in the neighborhood in the past 6 months

  • We'll tour your competition.  Visit 5 or 6 homes that buyers will be comparing yours to

  • Double check the tax records to make sure the square feet is correctly reported

Call me at 404-216-0472

Tim Maitski

Five days to "SOLD"

Realtor with Atlanta Communities Real Estate Brokerage
Office 404-844-4198